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Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator...
Mastercard will launch the second iteration of its Artist Accelerator program next month, which equips emerging artists with tools to thrive in the digital economy, including merchandizing, marketing,...
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IAB’s 2024 State of Data Report: Tackling Data Quality and Signal Loss
The IAB released its State of Data Report for 2024, which focuses on how the digital advertising industry is tackling data evolution. This year’s study reveals how the shift to a privacy-first...
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How the Cookie Impeded Digital Advertising—Plus Considerations for Replacements
Google Chrome’s third-party cookie deprecation is finally in effect. And so, too, is the fallout from it. But while marketers have had to strategize about solutions for this pending signal loss, it’s...
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OPINION: 5 Marketing Pain Points Your PR Team Should Solve
Most of the time when you go to the bank, you’re engaging in the simplest transaction possible: adding money into or pulling money out of a free checking account. But you didn’t pick that bank because...
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LinkedIn Introduces CTV Ads for B2B Marketers to Target Audiences Off-Platform
LinkedIn has functioned as an online advertising platform for B2B marketing for years. But this past week, it announced new connected TV ad placements to help B2B folks target audiences off the...
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4 Ways Marketers Can Navigate the Ethical Terrain of Advanced Digital Humans
Qatar Airways’ Sama 2.0, the first digital human in aviation, wowed audiences at the ITB conference travel trade show in Berlin last month as she interacted with attendees and media, showcasing a new...
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Marketers on Fire: Alice Milligan, CMO at Morgan Stanley
“Your path isn’t always easy, but the only ceiling in life is the one that you give it. You can accomplish anything if you’ve got determination, some grit, some vision for where you want to be, and...
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Dove Pledges to Not Use AI in Its Advertising to Avoid Bias
Dove, a company known for challenging unrealistic standards of beauty, most notably through its now 20-year-old Real Beauty campaign platform showcasing “real bodies,” has pledged to not use...
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Morgan Stanley Marketing Part 2: CMO Alice Milligan on Social Strategy, AI...
Chief Marketer recently spoke with Morgan Stanley CMO Allice Milligan, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to...
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8 Ways to Navigate the Privacy-Personalization Paradox in Marketing
Ask any marketer and they will tell you that they’ve seen a significant shift in recent years. The era of broad, one-size-fits-all campaigns has quickly given way to a more nuanced, targeted and...
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